The Sill
Out-of-Home Campaign
Nadia Aybar (AD)
Fabrice Prepetit (CW)
Matthew Frederickson (CW)
Insight: indoor plants are innately healing; they can enhance mood, reduce stress, and increase productivity and concentration.
Idea: create a series of installations and prints that leverages the perceived mysticism of healing practices to highlight the "power" of plants.
INSTALLATION
below, (clockwise): example of fortune cards dispensed in the booths as souvenirs; exterior concept image of a fortune booth; mock up of installation in use.
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SOCIAL
For those who are not in one of the installation cities, they can still engage
with the campaign via social media platforms such as Instagram. The campaign will utilize other mystic practices, like horoscopes, to create fun, personalized content.
