Kodak
Experiential Campaign
Nadia Aybar (AD + CW)
Erika Van Bilderbeek (AD)
Insight: highly curated lifestyle content on social media
has contributed to an increased preoccupation with "capturing the moment" rather than living it.
Idea: large-scale "darkroom" pop ups at festival events where participants will exchange their phones for single use cameras loaded with only one shot.
EXPERIENCE
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MOODBOARD
top: visual identity for lobby interior; guests will be asked to check their phones into lockers before receiving their cameras and exploring the space.
bottom, left to right (clockwise): demo presentation will be held after guests have had a chance to socialize; event cameras will be modeled after vintage instamatics; all photos developed by participants will be taken home as souvenirs.
WEB + MERCH
Event photos will be published online where attendees can view each other's work and build a community. The most interesting photos will be used in a limited edition art book that can be purchased on the website.
